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What is the Do Not Call List and Why Should I Care About It?

What is the Do Not Call List?

There are several versions of the do not call list. However, when people are referring to the DNC list, they are usually referring to the national Do Not Call registry. This is a database of phone numbers from people who do not want to be contacted by telemarketers. 

The national DNC is owned and maintained by the U.S. Federal Government. It was created to allow people to help prevent those unwanted sales calls. There are laws that companies have to comply with. Anyone who is listed on the do not call list should not be contacted for unsolicited outbound calling.

There are also state DNC lists as well. We also recommend that all contact centers maintain their own DNC list. Anytime a consumer asks or explicitly says, “Do not call me again,” or “I don't want to receive calls like this anymore,”  then the contact center needs to honor that request. Most call center software should support this and is considered a standard feature on most call center software. 

People are also able to register for the DNC list online. Alternatively, there's an 800 number that they can call. You can, as a consumer,  register three numbers per day. However, at this time you are only allowed to register personal numbers. 


Why Should I Care About The DNC List?

If the Federal Trade Commission finds, or if they receive a report that your company is illegally making calls to people who are listed on the DNC list, the company can be fined up to $42,000 per call. There have been actions taken against call centers with numerous violations that have ended up with multi-million dollar fines. 

It is not uncommon for consumers to act as litigators. Call centers will receive angry letters from consumers claiming that there was a DNC violation. Many might say, “I was contacted but I'm on the DNC list”. It used to be mainly just attorneys who would make allegations such as these. But now there are even businesses that sell kits to consumers to teach them how to make money or to run a business by threatening litigation against telemarketers.


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