Data appending is beneficial to your business because it can save you money. Before I outline the reasons why you should be appending your data, first, let me explain what it means. To append means to add to something. In this case, appending means to add to your data or clean it up and correct mistakes. Basically, to append data means to fill in the gaps in your database.
Why should you append your data? Appending your data saves you money. It reduces the amount of time wasted on incorrect data. For example, if you were to mail out a promotional flyer to all of your prospects, you would use the addresses that are stored in your database. Would you not? Let's just say that 20 percent of those home addresses are incorrect. Either they are missing an accurate zip or postal code or they’re not updated addresses. You just spent however much money on mailing out those flyers to a group of people that won’t even receive them. You just threw away time and money. Appending your data reduces the amount of time wasted on marketing to incorrect email addresses, phone numbers, and home addresses by updating and adding to the information already stored in your database. Leaving you with more time to focus on your business.
Not only does data appending save you time and money but it can give you access to cleaner, more accurate information. Appending your data can correct typos, update location names such as new addresses or zip/postal codes. It can also verify information that you already have stored in your database. This ensures the data’s accuracy, saving you money in the long run.
Lastly, data appending improves your segmentation process. It can help you locate more specific information such as annual income to further target your marketing efforts. For example you have a product that you are marketing to individuals between the ages of 25-35 that earn x amount of money per year. Data appending can help you find that information.
Overall, data appending is cost effective and can benefit your business in many ways. It reduces the amount of time wasted on incorrect information, gives you access to cleaner, healthier data, and it can help fine tune your marketing efforts by improving your segmentation.
M, N. (2018, April 30). What Are the Benefits of Data Appending? - EmailOversight. Retrieved July 09, 2020, from https://www.emailoversight.com/blog/data-appending-benefits/