Nobody likes sloppy, unorganized campaign data. It makes life harder for you, your agents, and your customers. Not only that, but it makes you appear unprofessional, which is likely to cost you some business down the road.
Let’s take a look at three of the most important reasons why BDCs NEED to manage their campaign data.
1. Productivity is at an all time high.
Having an organized data management system makes it so that your agents don’t have to go rummaging through your database to find a customer’s history, conducting duplicated searches, wasting both their time and your money. Proper data management decreases the likelihood of paying for duplicating “lost” data. Oftentimes, this data wasn’t really lost in the first place, just hidden within the database.
2. You’ll likely have more success with current and future customers.
Being organized makes it appear as if you have everything put together. You may secretly be a stressed out, slightly neurotic person, but having all of your campaign data organized gives your customers a sense of relief. Plus, it surely will help you feel at least a little bit better knowing you’re running a tight ship.
Not only will your current customers appreciate the care you are giving their data by treating it properly, but future customers will take note of that as well. This will show them that it is a top priority of your business to ensure that their customers’ data is safeguarded against hacker attacks and system viruses. Having this in mind, they are likely to do business with you rather than take it elsewhere. You have instilled a level of trust in them that can’t be tarnished.
3. Data hygiene is at the top of the list in your business.
Like I mentioned earlier, your customers, both current and future, will appreciate the care you take in order to ensure the security of their customer data. Part of this care is establishing data hygiene, or accuracy of customer data. Appending your data is part of this hygiene process. It normalizes, de-dupes, and almost guarantees your data’s validity.
By managing your campaign data, you are sending the message that you take accuracy and security seriously. Which can score you some more brownie points with your customers.